Next Generation Nicotine. Designed to give you the experience you want.

Our mission is to help Canada become the first smoke-free country in North America. We’re going to do it by creating the best alternatives available on the market, period. We are unwavering in our commitment to helping Canadians achieve their cessation goals whenever they are ready, without judgment.

Our People

Our team is composed of former smokers and vapers who have gone through all of the same challenges facing Canadians today. As a collective force, we recognize that our responsibility goes beyond crafting premium nicotine pouches.

We are committed to enhancing lives by providing a smoke-free alternative that aligns with the dynamic lifestyles of our community. Our young and driven team is passionate about contributing to a healthy, fulfilling existence.

Step Into a Fresh, Smoke-free Lifestyle

 We're here to redefine your nicotine
experience with premium nicotine gum.